Fjörgyn Holistic Skincare
Brand Identity | Package Design | Website Design
Design Prompt:
Fjörgyn, named after the Norse goddess of earth, is a holistic skincare company based in Norway. Fjörgyn holistic skin care values Scandinavian and Norwegian heritage, and prioritize a natural, holistic approach to skincare. They sought a brand identity, website, and package design that would accurately reflect these core values.
This project embodies nature, and the timeless elegance of Norwegian folk art. The design is a harmonious blend of traditional and modern elements, reflecting both the rich colors and the clean, contemporary aesthetics of Scandinavian design.
Behind the Logo
The logo mark has an abstract shape of a person sitting peacefully in tall grasses. This mark communicates harmony, balance, and connection to nature, which aligns with holistic and natural skincare philosophies.
The use of a serif font communicates sophistication, tradition, and trustworthiness. The umlaut on the "ö" is a distinctive Scandinavian flair, hinting at purity, simplicity, and high-quality ingredients often associated with Nordic skincare products.
